Hello, I’m James – you can also find me on GitHub, LinkedIn, Instagram, and Mastodon.

Surfacing from a scuba dive Pretending to drive a dive boat Work profile photo

This personal blog captures what I’m interested in or working on in the moment, which is currently digital strategy applied to nature conservation. Roughly 0-2 posts per year.

Away from the keyboard I’m a huge fan of micro adventures, getting out into the wild to re-calibrate and reflect on what matters. I’ve been fortunate to hike, scuba dive, and freedive all around the world and love macro life ( nudis!), British wrecks, and underwater cleanups.

I work mostly on digital innovation projects intending to bring about meaningful change. Recently my focus has been on marine conservation to help tackle the serious challenges faced by our planet: no green without blue.

If you are a non-profit or startup working on climate change or blue carbon projects that would benefit from digital consultancy please contact me.

If you are keen to know more, have a look at:

Few things worth noting:

  • AI content policy: The site content is handwritten by me – authentic, organic, and free range. Any AI generated content from projects or experiments will be clearly labeled.
  • I’m a Trustee at The Reef-World Foundation – the opinions expressed here do not necessarily reflect Reef-World’s.
  • Links to other websites do not constitute an endorsement and I’m not responsible for third-party content.
  • The site content is licensed under a Creative Commons Attribution 4.0 International License